This was a new one for me. Art directing via a streaming zoom call. The goal of the shoot was to showcase the natural ingredients included in the product line.

Art direction for product photography shoot via zoom.

Art Direction and Production for Fresh Produce Sportswear. Location: Santa Barbara, CA. April 2019. Tom Rafalovich Photography from Santa Monica, CA. Hair and Makeup by Maureen Burke.

Art Direction and Production for Fresh Produce Sportswear. Location: Anna Maria Island, FL. January 2019. PFE Photo from Charleston, SC. Hair and Makeup by Ashley B. Perryman from Charleston, SC.

Art Direction and Production for Fresh Produce Sportswear. Location: Del Mar, CA. October 2018. Oveth Martinez Photography from Del Mar, CA.

Art Direction and Production for Fresh Produce Sportswear. Location: Wild Dunes, SC. August 2019. PFE Photo from Charleston, SC. Hair and Makeup by Ashley B. Perryman from Charleston, SC.

Art Direction and Production for Fresh Produce Sportswear. Location: Fort Lauderdale, FL. April 2019. PFE Photo from Charleston, SC. Hair and Makeup by Ashley B. Perryman from Charleston, SC.

Art Direction and Production for Fresh Produce Sportswear. Location: Miami, Florida, SC. January 2019. George Kamper Photography from Fort Lauderdale.

Art Direction and Production for Fresh Produce Sportswear. Location: Folly Beach, SC. September 2018. PFE Photo from Charleston, SC. Hair and Makeup by Ashley B. Perryman from Charleston, SC.

The images here are a sampling of the Crocs Spring Summer Laydown Shoot for 2016 product. I was lead art director for this portion of the shoot. The team included a photographer, digital tech, set assistant and prop assistant. It was a collaborative effort and I thoroughly enjoyed it. I played an active role in choosing and suggesting props, arranging the product and approving final frames. The shoot took place over 5 days in 4 different locations in Southern California in conjunction with the on figure, lifestyle portion of the shoot. These are a few of my favorite takes. Final shot count for the week was 75.

This was a logotype design for a real estate agent who was branching out on his own.

Commemorating 35 years in the clothing business, Fresh Produce is a brand whose is all about fun bright colors. Logo was used on all event collateral: window clings, postcards, shipping bags, direct mail catalogs, etc.

I created this logo for a past co-worker to kick off her independent marketing business playing up her initials in the name of her new company.

This logo was developed for a fundraiser farm-to-table event for Bridge House. Bridge House is a non-profit in Boulder that supports the homeless population and assists with re-entry into the working world. This was a pro-bono project completed in 2015. The design lended itself to switching out the vegetable to update it for use in 2016 and 2017.

BoeFly is an online small business loan lender based out of New York City.

Kauffman Wealth Services is a financial planning company based out of Southern California. I created this logo while contracting with Mesa Marketing and PR in Boulder.

This logo was created for my brother-in-law to assist in marketing a go-to market product he was in production on. 

This logo was for a woman who wanted to start up a t-shirt business. The name was very significant for her. The play on words with numbers became the focus of the logo.

This logo was also created for two guys starting off their commercial construction management business after leaving another large firm. 

Leadbed was a logo created for an entrepreneurial friend in Boulder. He was marketing a lead insert for vehicles, like post office trucks, to easily add weight to create more traction for weather related needs. 

This logo was designed for a friend who runs his own consulting business in Sacramento. We focused on the upward movement of an A as an arrow to signify growth and positive direction.

This is one of my favorite logo’s that was not used. Unfortunately the client had to rename her company because of legal issues.

Atomic 20, a Boulder, CO marketing agency, was changing their name to Teem and needed a new logo. Their model utilized a bevy of freelancers to produce their work. This logo (not chosen) speaks to the multi-layered and collaborative aspect of the agency.

I created this logo for the first collaborative event between A Bit Lovely and Studio Rosso Design. 

I created a marketing tool for the CEO of Teem to utilize while meeting with potential clients at the Natural Products Expo West. Teem is a marketing agency as well as a co-working space I am a member of.

Company brochure design to explain Munro Consulting services to her client pool of insurance professionals. 

I created this eblast for my sister-in-law to help promote a new bohemian clothing line she is selling.

Quick project for a colleague to design a business card for her massage therapist to help spread the word about his business.

This was a fun, engaging tool kit for sales people to use to get across the Fresh Produce brand feel for accounts not familiar with the company.

While working as a contractor for Xcel Energy, I worked on a wide variety of print assets. Program brochures, folders, newsletters, mail stuffers, info sheets and an annual report to name a few. Quantities of several of these pieces were printed in the millions. Shown here is a selection of bill inserts and postcards. 

This magazine ad was to promote the Crocs retail store in Florida's upscale Adventura Mall.

This ad and logo are an update to the 2015 version I designed for Bridge House. 

Window banner created to bring fun color to a window as well as educating the consumer on the wide range of locations of retail stores Crocs has around the world.

Borrowing from the grand opening kit look and feel, this barricade graphic was used to cover a closed off store in the mall to announce the future retail space.

This window featured some fun cut-outs of typography and kids, along with the shoe splatter campaign to bring youthful energy to the retail widow space. 

Promotional event signage for the month of October.

Window signage for the summer season to promote a bright color story for flip flops and multiple sandal styles.

Visual breaks and way-finding signage to help the customer navigate the shopping experience easily amidst the visual clutter of the holiday season.

A shop-able direct mail piece featuring current season’s offerings. I designed and produced the mailer, as well as art directed and produced the photography.

A shop-able direct mail piece featuring current season’s offerings. I designed and produced the mailer, as well as art directed and produced the photography.

Catalog design and layout to highlight the latest styles and prints.

Mailer Cover.

Inside spread.

Mailer cover.

Inside spread.

Postcard front.

Catalog cover.

Inside spread.

Inside spread.

Gatefold Direct Mail Brochure for the Crocs 2014 Holiday selling season.

Trifold brochure to promote fun summer styles for Crocs.

First issue of a redesign for the non-profit Bridge House in Boulder.

Cover design

Inside spread

Cover design.

This was one of my main clients during my time at Page Design, I worked on a few different publications for them. The Innovator Magazine that was published a handful of times a year, a course catalog once a year and event invitations to name a few.

This multi-page annual report was fun to work on. It was full of statistics and I was able to really showcase these in fun graphic treatments.

I created a template for a bi-yearly newsletter for Bridge House to inform their supporters on all the great work over the months.

20 page catalog design pairing existing photography with new display font and edge treatment.

4 different newsletters I created for customers and employees of Xcel Energy. These were produced on a quarterly or bi-monthly basis.

This was a monthly newsletter/bill stuffer for Xcel Energy. The print run exceeded 2 million for each issue.

CHI was my client while at Page Design. Shown here is a sampling of work. 2 Annual Reports and 3 conference invitations. Metallic inks, photo shoots and hands on assembly helped make these pieces fun to work on and well received.

While working as a contractor for Xcel Energy, I worked on a wide variety of print assets. Program brochures, folders, newsletters, mail stuffers, info sheets and an annual report to name a few. Quantities of several of these pieces were printed in the millions. Shown here is a selection of reports and brochures. 

I designed and produced a significant amount of print assets while at Fresh Produce. The largest piece produced twice a year was a wholesale catalog that included the product line and details, patterns, colors, selling information and program details. I worked on a half a dozen of these pieces. Along with the catalog, I created sales tool kits, calendars, postcards, store event ads, internal newsletters, print ads and more.

I created several large pieces for CSP while working at Page Design. A 100+ page book on off-roading in the California State Parks, a magazine template and subsequent issues and dozens of parks brochures based on a provided, redesigned template. These projects took a fair amount of coordinating, organizing, and production time.

Email blast promoting Tees & Capris.

Email blast featuring the New Lorna Dress.

Eblast featuring the Weekender Collection.

Client demographic infographic.

Meals and Day Shelter Infographic.

Case Management Infographic.